DEJ LOAF, AKON, INKS MUSIC DISTRIBUTION DEAL WITH M.A.D SOLUTIONS
We are delighted to announce the unveiling of our latest music distribution deals, featuring two extraordinary artists: the renowned Detroit rapper, DeJ Loaf, and the esteemed American singer, record producer, and entrepreneur, Akon. This groundbreaking collaboration represents yet another significant
THE REVOLUTIONARY IMPACT OF STREAMING PLATFORMS ON MUSIC CONSUMPTION IN AFRICA
The African music industry has undergone a monumental transformation, reshaping the way music is consumed and distributed, all thanks to the rise of streaming platforms. These platforms have sparked a revolution, fundamentally changing how Africans engage with music, offering new
HERE’S WHY YOUR FAVORITE ARTIST IS RELEASING MORE SINGLES
Tems; Record-Breaking Singles, but is this strategy effective? In the ever-evolving realm of music, artists from diverse corners of the musical universe are embarking on a unique path, driven by a growing desire to establish a commercial foothold. This surge in
THE FUTURE OUTLOOK OF MUSIC COLLABORATION FOR AFRICAN ARTISTS
Music collaboration for African artists illuminates a bright future, emphasizing the vital role these alliances play in propelling the evolution and richness of the global music industry. In recent years, African artists have made remarkable strides, captivating international audiences with
DECIPHERING THE SCIENCE AND APPEAL OF ‘NEW MUSIC FRIDAY’ FOR NIGERIAN ARTISTS
(Photo - Asa, Burna Boy & Blaqbonez) New Music Friday has undeniably taken the Nigerian music industry by storm. Each week, major streaming platforms including Spotify, Apple Music, Audiomack, and Tidal, unleash a wave of fresh tunes, albums, and playlists by
MUSIC SAMPLING: HOW DOES IT REALLY WORK?
(Photo: Chief Ebenezer Obey - Simi) Sampling has become a ubiquitous technique in the music industry, utilized by producers and musicians across genres like hip-hop, afrobeats, and electronic music. This approach enables them to incorporate pre-existing sounds into new musical compositions,
THE AMAPIANO INVASION: WHY IS IT SO SUCCESSFUL?
Since the dawn of human civilization, music has been a powerful medium of expression that can unite people across cultures, languages, and borders. The meteoric rise of the Amapiano genre in recent years is a testament to the enduring power
RENOWNED GOSPEL MUSICIAN, MERCY CHINWO, JOINS M.A.D SOLUTIONS
The African Gospel music industry is currently experiencing a surge of remarkable talent, with artists leaving indelible marks on the genre. One such artist is Mercy Chinwo, a powerhouse whose soul-stirring lyrics and commanding vocals have endeared her to millions across
TIKTOK FOR MUSICIANS: THE RIGHT FORMULA TO GROW YOUR FANBASE
In the ever-evolving landscape of the music industry, social media has proven to be a game-changer. Amongst the plethora of platforms, TikTok has emerged as a catalyst, offering an unparalleled opportunity for artists to showcase their talents and reach an
WHY SONG TITLES ARE JUST AS IMPORTANT AS THE SONG ITSELF
Music possesses the capability to stir up intense feelings and communicate with people on an intimate level. The titles of a song are a critical part in this process by creating the atmosphere for the listener's journey and presenting a