THE REVOLUTIONARY IMPACT OF STREAMING PLATFORMS ON MUSIC CONSUMPTION IN AFRICA
The African music industry has undergone a monumental transformation, reshaping the way music is consumed and distributed, all thanks to the rise of streaming platforms. These platforms have sparked a revolution, fundamentally changing how Africans engage with music, offering new
HERE’S WHY YOUR FAVORITE ARTIST IS RELEASING MORE SINGLES
Tems; Record-Breaking Singles, but is this strategy effective? In the ever-evolving realm of music, artists from diverse corners of the musical universe are embarking on a unique path, driven by a growing desire to establish a commercial foothold. This surge in
THE FUTURE OUTLOOK OF MUSIC COLLABORATION FOR AFRICAN ARTISTS
Music collaboration for African artists illuminates a bright future, emphasizing the vital role these alliances play in propelling the evolution and richness of the global music industry. In recent years, African artists have made remarkable strides, captivating international audiences with
DECIPHERING THE SCIENCE AND APPEAL OF ‘NEW MUSIC FRIDAY’ FOR NIGERIAN ARTISTS
(Photo - Asa, Burna Boy & Blaqbonez) New Music Friday has undeniably taken the Nigerian music industry by storm. Each week, major streaming platforms including Spotify, Apple Music, Audiomack, and Tidal, unleash a wave of fresh tunes, albums, and playlists by
MUSIC SAMPLING: HOW DOES IT REALLY WORK?
(Photo: Chief Ebenezer Obey - Simi) Sampling has become a ubiquitous technique in the music industry, utilized by producers and musicians across genres like hip-hop, afrobeats, and electronic music. This approach enables them to incorporate pre-existing sounds into new musical compositions,
RENOWNED GOSPEL MUSICIAN, MERCY CHINWO, JOINS M.A.D SOLUTIONS
The African Gospel music industry is currently experiencing a surge of remarkable talent, with artists leaving indelible marks on the genre. One such artist is Mercy Chinwo, a powerhouse whose soul-stirring lyrics and commanding vocals have endeared her to millions across
WHY SONG TITLES ARE JUST AS IMPORTANT AS THE SONG ITSELF
Music possesses the capability to stir up intense feelings and communicate with people on an intimate level. The titles of a song are a critical part in this process by creating the atmosphere for the listener's journey and presenting a